Last edited by Gobar
Thursday, May 14, 2020 | History

4 edition of Essentials of advertising strategy found in the catalog.

Essentials of advertising strategy

Don E. Schultz

Essentials of advertising strategy

by Don E. Schultz

  • 288 Want to read
  • 21 Currently reading

Published by NTC Business Books in Lincolnwood, Ill .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    StatementDon E. Schultz, Stanley I. Tannenbaum.
    ContributionsTannenbaum, Stanley I.
    Classifications
    LC ClassificationsHF5821 .S419 1988
    The Physical Object
    Paginationvi, 98 p. :
    Number of Pages98
    ID Numbers
    Open LibraryOL2416458M
    ISBN 100844230448
    LC Control Number87082610

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Essentials of advertising strategy by Don E. Schultz Download PDF EPUB FB2

Essentials of Advertising Strategy (NTC Business Books) [Schultz, Don E., Tannenbaum, Stanley I., Allison, Anne] on *FREE* shipping on qualifying offers.

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Eight concise chapters, updated to. Essentials of Advertising Strategy. Don E. Schultz. NTC Business Books, - Advertising - 98 pages.

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Essentials of advertising strategy. Chicago, IL: Crain Books, © (OCoLC) Provides strategic insights and tools for professionals and advanced students in advertising and marketing, with chapters on how consumers buy, marketing planning, developing a creative strategy, and judging advertising executions.

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Schultz, Don. Tannenbaum, Stanley. Essentials of Advertising Strategy. NTC Buisnesss Books. Print. Chapters two and three of this book reviews the concept of advertising to consumers and strategies of a marketing plan.

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